Laura Gromis has been passionate about the environment since she was young. Her grandfather was a coal miner in what is now Poland. He also instilled in her a love of hiking, nature, and a keen curiosity to question the world we live in. Although originally from Cologne, Germany, Laura Gromis was captivated by the sun, food, and people of the Central Valley, making Fresno her permanent home after completing school in Germany.

In school, she researched environmental policy and wrote her thesis about climate policy in the United States. She saw firsthand how policy entrepreneurs at the local level were making the biggest difference because they were figuring out how to bring change to create better communities.

Now as Executive Director at the US Green Building Council Central California, Laura works to create buildings and places that complement the environment, enhance communities, and give people better, brighter, healthier spaces to live, work, and play.

In producing this film, Laura is showcasing three cutting-edge developments in the green building industry in Central California. This region is leading the nation in these areas and Laura’s film “Transformation in the Central Valley” highlights these innovative developments: The first in the nation EV solar-powered bus system, developed by the Fresno County Transit agency; the biggest Zero Net Energy community in California; and the green campus at UC Merced, which will be the first fully LEED certified campus in Central California.

LEED-Certified Classroom Building at UC Merced

Laura enlisted the services for Fresno filmmaker, Floyd Sanchez to artfully show the challenges that we are facing in the Central Valley, and to investigate how to use these challenges as opportunities for clean transportation, green building implementation, and economic development.

Floyd is the Creative Director at Ppl, a multidisciplinary branding studio focused in visual identity, web design, videography, print collateral, and product packaging. Ppl’s work includes Fresno Yosemite International Airport, Food Commons Fresno, Paypal, Red Bull, City of Fresno, and Sebastian, to name a few.

Laura says “ My friend Floyd Sanchez has been doing a tremendous job in translating our vision into a beautiful film telling the story about innovators working on transformation in the built environment in the Central Valley.” She hopes that this film will help the audience see that the Central Valley is an innovative place, full of new ideas and that the film will inspire further innovation in green building and environmental initiatives.

Enjoy the premiere of “Transformation in the Central Valley” at The Big Tell Showcase on Friday, October 19 at 7 pm at the Tower Theatre in Fresno.

The Big Tell, presented by Bank of America, is a regional filmmaking initiative for ten Central Valley filmmakers creating 5-minute mini-documentaries about incredible people, places, and events in the Central Valley.

All ten films will be screened at The Big Tell Showcase: Walk the red carpet starting at 6:00 pm before the show at 7:00 pm. For more information and to reserve a seat for this free, all-ages show, visit